Twitter New Feature Expands Content Recommendations in your account, Showing Users More Tweets from Profiles They Don’t Follow in 2022

Twitter New Feature – Have you noticed an increase in the number of random accounts in your Twitter feed?

This is why Twitter increased its tweet recommendations for a large number of users today.

As a result, you’ll see more tweets in your feed based on things like:

  • Topics you follow
  • Tweets you’ve engaged with
  • Tweets people in your network like
  • Interests based on tweet activity
  • People who follow people you follow

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There’s a lot of potential for increased exposure here, and Twitter is looking to keep people in the app for as long as possible in order to boost engagement, which these recommendations should help with.

It’s similar to how Facebook and Instagram are now displaying more AI-based content recommendations, which stems from TikTok’s focus on highlighting the most relevant content to each user, which isn’t directly tied to your own social graph.

There was a time when your social graph was the defining factor, giving Facebook a huge advantage, but now there’s a more significant shift toward entertainment over social interaction, This increases the possibility of showing each Twitter user more interesting content from a broader range of sources.

It makes sense conceptually, but it is heavily reliant on the platform algorithms actually being good at showing you the best content based on your interests. TikTok excels at this, capitalizing on your expressed likes and dislikes based on your viewing history.

Twitter, on the other hand, is a unique case.

In my experience, Twitter’s recommended topics are almost always off-topic, and even within those topics, the tweets it highlights are frequently off-topic, uninteresting, or just plain weird.

Twitter believes that I am interested in ‘AirBnB,’ ‘beauty Influencers,’ and ‘Blink 182’. I’m not interested in any of these things, which I’ve tried to tell Twitter’s algorithms by selecting the ‘Not interested in this topic’ option – but they’re back on my Explore page every time I re-open the app.

It could be worse: last month, it showed me ‘Peanuts comics, so every time I tapped over to the Explore tab, Charlie Brown’s massive head stared back at me.

Again, I’ve explicitly told Twitter that I’m not interested, but it continues to show them to me, while today, following this new announcement, this is what my feed currently looks like:

And they keep coming – every time I scroll back up to the top, another 20 tweets appear, with 80% of them being recommendations.

Look, this is most likely a short-term push, and it may help people discover new users to follow while also helping Twitter boost engagement. But, once again, this is why you’re seeing so many more recommendations.

The feedback should help Twitter improve its topic and content streams.

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Yogesh Drolia
Yogesh Drolia
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